The Chinese name of Qoros is “观致”. In Chinese, “观” means learning, insight and absorbing widely from others’ strong points, while ”致” means perfect, limitation and difference.Qoros is a brand of neatness and beauty for its grand view.
The English name “Qoros” is a brand new word that especially designed for the brand.Q means quality. On the other hand, the pronunciation of the word Qoros sounds similar to the Greek word “Khoros”, which means “harmony”.
Most European logos are round, while Asian ones are round variants.The unique square logo design of Qoros breaks the routine and makes it consistent with the unique temperament of Qoros Motors.
The letter Q in the logo stands for quality, providing plenty of design space.We interpreted the letter in a unique way, using the square as the outline and making it bold, giving it a new feel.
This design can maintain the balance of the graph, but also to ensure the integrity of the letter Q.The black gap between the Q and the box makes the logo visible at a distance and easy to manufacture.
The increasingly mature consumers pay more attention to the quality of products, and Qoros' passion is to create high-quality products with exquisite manufacturing techniques. Therefore, Qoros also kept improving on the surface of the logo and made more delicate treatment.
Another highlight of the logo design is its ease of identification.We added the company's English name QOROS to the logo, making itself self-explanatory.
For application extension, Qoros distinguishes all possible forms of expression according to 2d and 3d, and presents them in the form of matrix according to different purposes.Qoros' key chain is a good example of the extension: the function buttons are arranged in three dimensions on the square key chain and surrounded by a Q shape, reflecting Qoros' unique design.
The brand vision is also reflected in the square logo of Qoros.At the same time, it also symbolizes the innovative spirit and positive attitude of Qoros brand, vividly illustrating the ability of Qoros cars.
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